Ford Motor Co. is expanding its largest and oldest factory to make electric pickup trucks, a high-profile manufacturing investment in a key battleground state where jobs remain a focus on the campaign trail.
Ford will spend about $700 million to expand its River Rouge plant, adding 300 jobs at the sprawling, century-old complex a few miles from the company’s Dearborn, Mich., headquarters, the company said Thursday.
By mid-2022, Ford will begin making battery-powered versions of the F-150 pickup, its flagship vehicle and major source of its bottom line.
During an event at the factory Thursday, Ford’s top executives plan to underscore the company’s commitment to American manufacturing, according to prepared remarks. The message comes a week after President Trump and Democratic presidential nominee Joe Biden touted their jobs records during dueling campaign stops in Michigan.
Such job announcements became a focal point during the last election campaign, when Mr. Trump criticized auto makers for overseas production, including blasting Ford for plans to build a small-car plant in Mexico. Ford later backed away from the project, citing market demands but also Mr. Trump’s “pro-growth” strategies for business.